Art Direction + Graphic Design
A Social Media Series
mar. 2020 - ongoing
Art Direction + Graphic Design: me
Series branding (name): Emily King
March 2020 was a strange time that called for everyone in NYC, and around the world, to isolate at home due to a global pandemic, Covid-19.
Feeling sad, anxious, and scared were all natural emotions most individuals experienced (and still experiencing), including myself. During this time, I felt it was important for Tanya Taylor to truly embrace its mission of joy. Thats how #happyframeofmind came about.
I've always loved collaging, especially digital collages, and changing people's perspective of a visual norm through that process. The concept here specifically was to turn sad, austere, or bored historic paintings (mostly of women so far) and make them happy with color and/or Tanya Taylor prints.
I am looking to maybe sell them on Etsy in future. Stay tuned.