Content + Experiential Production
To appeal to an American audience, a two-tiered influencer campaign was executed for Vuarnet — a cult-classic French eyewear brand.
I led Reflex Group’s two-tiered influencer marketing campaign for French sunglass brand Vuarnet in the United States. I assisted in securing three macro influencers as brand ambassadors to engage a young, urban, and diverse audience in the United States. This produced video and image assets for the brand to use on their social and ecommerce platforms. Throughout the breadth of the campaign, I seeded and activated nearly a hundred micro influencers on a seeding basis to create content and generate authentic conversations in the US.
We also provided event branding and production for their Bastille Day Weekend store opening in NYC. Alongside executing a wild posting campaign, a photoshoot of launch ambassador Vashtie Kola to create high imagery assets for paid advertisements, media, and PR. The store opening was memorable with music by Vashtie Kola, and the release of her limited edition custom engraved Va$htie Glacier frames.