US Launch Influencer Campaign
Art Direction for Set: me
Floral Art + Set Design: Sophie Parker (@WifeNYC)
Photography: Monica Feudi
Photography: Samantha Deitch
Stylist: Solange Franklin
With the collection inspired by Miami we agreed it was important to bring a sense of place to the show. I was interested in the set finding a balance between literal tropical plants and more surreal interpretations of Miami.
I found the talented WifeNYC to create our set as she perfectly embodied the concept.