Pantone x VDL (HK)

Client  LG Household & Health Care (HK)

Category  Social Content

Year  2018

Role  Producer, Prop Stylist, Art Direction Assistant, Client Relations

Direction  ReflexGroup

Model Photography  Iason Sarris

Product Photography  Gini Lavore

Retouching  Nadia Selander

Makeup  Mark Phong

The world's leading authority on color partners with Korea's leading authority on primers. For their annual collaboration, VDL Hong Kong's team wanted Pantone social assets that reflected those produced VDL United States.


I worked closely with the Art Director to develop a shot list that accentuated Pantone's 2019 Color of the Year, Living Coral, within VDL's guideline specifications. I offered creative support on-set, specifically with prop styling and equipment set-up. I had full ownership of the budget, pre-production, call sheet, on-set production, and post-production of the deliverables.