Pantone x VDL (HK)
Client LG Household & Health Care (HK)
Category Social Content
Role Producer, Prop Stylist, Art Direction Assistant, Client Relations
Model Photography Iason Sarris
Product Photography Gini Lavore
Retouching Nadia Selander
Makeup Mark Phong
The world's leading authority on color partners with Korea's leading authority on primers. For their annual collaboration, VDL Hong Kong's team wanted Pantone social assets that reflected those produced VDL United States.
I worked closely with the Art Director to develop a shot list that accentuated Pantone's 2019 Color of the Year, Living Coral, within VDL's guideline specifications. I offered creative support on-set, specifically with prop styling and equipment set-up. I had full ownership of the budget, pre-production, call sheet, on-set production, and post-production of the deliverables.