Creative Production

VDL Cosmetics:

Content + Experiential Production 

REFLEXGROUP

2018-2019

Prop Styling + Production: me

Art Direction: Gini Lavore

Photography: Hai Ngo

Photography: Natalia Moena

Makeup: Mark Phong

Model featured: Bailey Hornacek

K-Beauty brand VDL wanted content and experiential activations that would position it as a creative, disruptive leader among its competitors and appeal to a US audience. 

 

I worked closely with the Art Director to develop a creative strategy for VDL. I oversaw every bi-monthly photo shoot's shot list, prop styling, painting swatches, production, and assisting Art Director. I also co-designed and produced VDL’s Ipsy Gen Beauty trade show booth at the Javits Center and Pop Up in Soho. Our activations resulted in 500+ publications, 1.5M social impressions, and 100K in engagement for the brand. Both experiential activations and social assets resulted in 200%+ growth in Instagram followers, and 72% growth in Facebook followers. 

© Claudine Fernandez portfolio 2020

graphic design - art direction