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An E-Commerce website design concept for a growing business.

With a brand reset in its identified target customer and visual identity, I conceptualized a new E-commerce site to take the business to the next level both in on-site conversions and aesthetics. I aimed for a more memorable, on-brand experience. 


To achieve this I identified the key user limitations from customer and internal feedback as well as conducted extensive research to benchmark competitor sites. I addressed all opportunities for improvement while updating the site's visual style to make it feel more sophisticated.


Art Direction

Visual Design