Refresh brand identity for the only private residential ship that sails around the world.
As the onboard copy-editor/graphic designer, I was tasked with maintaining the brand's identity, but also proposing new approaches to improve upon the existing system. After getting customer feedback on content and designs, I began to elevate the brand identity and make it feel more modern, clean, and energetic.
SERVICE
Creative Brand Strategy
Graphic Design
Copy
Former sailor turned designer specializing in branding, digital experiences, packaging design, art direction and marketing collateral.
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