Tanya Taylor

Tanya Taylor

Website Redesign

Through adopting a Shopify template in 2019, the Tanya Taylor eCommerce experience improved as it had significantly better UX and implemented new features that help support our customers. However over the course of 2020 the team continued to identify issues with the site that could be further improved upon from a user experience standpoint, as well as aesthetic to reflect our brand refresh. It was my goal to creatively address these issues and propose a new redesign off of our existing template that will be implemented in 2021-2022. 

Creative Direction, Website Design