Art Direction + Prop Styling

Summersalt x Tanya Taylor:

collab launch

TANYA TAYLOR

may. 2019

Creative Direction + Art Direction + Prop Styling: me

Photography: Nicolas Bloise

Women featured: @michelleli, @nicolettemason, @thelanguageofyolande, @graceatwood, @jannelvarona

Tanya Taylor and Summersalt share a lot of values in common, notably being size inclusive, colorful, and approachable. It was a natural collaboration for a swimwear capsule using Tanya's SS20 confetti print. 

 

As a team we branded the capsule as “ART MEETS SWIM”. We wanted to work with friends of the brand, as opposed to models, in order to show more accurately how this truly was a swimsuit for everyone. 

 

I used this as an opportunity to create imagery that felt a little different than our usual approach—more raw. I wanted it to feel like an artful, yet realistic snapshot of each woman's experience in the swimsuit, confident and comfortable. I asked our amazing photographer Nicolas Bloise to focus on close-ups or unusual crops. I worked closely with the influencers and photographer for posing as well as prop styling. I stuck to a minimal set, using a green chair, limes, birds of paradise, and calla lilies for occasional pops of color that alluded to the prints’ narrative.

© Claudine Fernandez portfolio 2020

graphic design - art direction