Tanya Taylor

spring 2021 lookbook

With a new Design Team came an opportunity to refresh how Tanya Taylor product is presented externally. In the past Tanya Taylor lookbooks had high production value, with the best models, photographers and set design attached to each collection's release. After much internal evaluation, we decided as beautiful as those images were, it didn't seem entirely aligned with Tanya's value system: clothes for real women, inspiring joy and color in the every day, communicating playfulness, and creating a clean aesthetic to let the prints shine.  This Spring Lookbook was our first attempt at re-defining ourselves as such.  

Art Direction, Casting, Production

Photography featured: Sam Dietch

Women featured: Carmen, Mollie, and Angela

© Claudine Fernandez portfolio 2020