Tanya Taylor

spring 2021 editorial

The Spring 2021 collection was designed with calmer, warmer days in mind amidst this tumultuous year. Featuring hand-painted poppy prints and a range of energetic colors, the clothes are mood-lifting. 

It was important to really nail the colorful and effortlessly chic feel of the product. It was also my first true opportunity to test our new brand direction on a lean budget and translate 3 key brand pillars: 1) artful, 2) feminine, 3) joyful. I explored juxtaposing beautiful imagery of poppies and close angled crops to create a focus on mood and prints. The clean backdrop mixed with exuberant colors was the best approach to communicate our refreshed brand ethos and the collection's spirit. 

Art Direction, Props

Photography featured: Sam Dietch 

Women featured: Theresa, Ines, Alyssa, Anna

Styling + Design Direction: Tyler Rose