spring 2021 editorial
The Spring 2021 collection was designed with calmer, warmer days in mind amidst this tumultuous year. Featuring hand-painted poppy prints and a range of energetic colors, the clothes are mood-lifting.
It was important to really nail the colorful and effortlessly chic feel of the product. It was also my first true opportunity to test our new brand direction on a lean budget and translate 3 key brand pillars: 1) artful, 2) feminine, 3) joyful. I explored juxtaposing beautiful imagery of poppies and close angled crops to create a focus on mood and prints. The clean backdrop mixed with exuberant colors was the best approach to communicate our refreshed brand ethos and the collection's spirit.