Art Direction + Graphic Design
Sales Ad Campaigns
Art Direction + Graphic Design: me
For our largest spring sale to-date, I played with concepts of "spring cleaning" and "clean out sale." Although not groundbreaking (Devil Wears Prada anyone?), I played with color, collaging, and typography to make these paid ads feel a little different from what people are used to seeing for similar concepts.
Also an archive sale, we wanted to give VIPs first access. So I decided to literally create a keyhole graphic to play off the marketing language of "unlocking" the sale.