Art Direction + Graphic Design

Sales Ad Campaigns

Digital

TANYA TAYLOR

ongoing

Art Direction + Graphic Design: me

SPRING CLEANING​ (2020)

To offload excess inventory from seasons past during Coronavirus, I suggested we have an archive sale, playing with concepts of "spring cleaning" and "clean out sale."  It was our largest spring sale to-date and received press attention. 

 

For our paid ads, email, and social graphics, I played with a soft yet bright color palette, collaging product and relevant cleaning materials, as well as typography. 

BLACK FRIDAY (2019)

Also an archive sale, we wanted to give VIPs first access. So I decided to literally create a keyhole graphic to play off the marketing language of "unlocking" the sale. 

© Claudine Fernandez portfolio 2020

graphic design - art direction