Art Direction + Graphic Design
Sales Ad Campaigns
Art Direction + Graphic Design: me
SPRING CLEANING (2020)
To offload excess inventory from seasons past during Coronavirus, I suggested we have an archive sale, playing with concepts of "spring cleaning" and "clean out sale." It was our largest spring sale to-date and received press attention.
For our paid ads, email, and social graphics, I played with a soft yet bright color palette, collaging product and relevant cleaning materials, as well as typography.
BLACK FRIDAY (2019)
Also an archive sale, we wanted to give VIPs first access. So I decided to literally create a keyhole graphic to play off the marketing language of "unlocking" the sale.