Art Direction + Graphic Design

Sales Ad Campaigns

Digital

TANYA TAYLOR

ongoing

Art Direction + Graphic Design: me

SPRING CLEANING

For our largest spring sale to-date, I played with concepts of "spring cleaning" and "clean out sale." Although not groundbreaking (Devil Wears Prada anyone?), I played with color, collaging, and typography to make these paid ads feel a little different from what people are used to seeing for similar concepts. 

BLACK FRIDAY

Also an archive sale, we wanted to give VIPs first access. So I decided to literally create a keyhole graphic to play off the marketing language of "unlocking" the sale. 

© Claudine Fernandez portfolio 2020

graphic design - art direction