Tanya Taylor

Ecommerce Imagery

Developed an elevated yet approachable direction for Tanya Taylor's evolving E-commerce experience on a lean budget. I wanted to upgrade the platform's product photography to streamline PDPs, create aesthetic consistency, inspire the right customers, tell a story, communicate relatable yet aspirational styling, and lift the overall quality of the platform. 

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Art Direction, Casting, Production

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Photography: Sam Dietch

Models featured: Melissa, Essence