Tanya Taylor

Ecommerce Imagery

Developed an elevated yet approachable direction for Tanya Taylor's evolving E-commerce experience on a lean budget. I wanted to upgrade the platform's product photography to streamline PDPs, create aesthetic consistency, inspire the right customers, tell a story, communicate relatable yet aspirational styling, and lift the overall quality of the platform. 

Art Direction, Casting, Production

Photography: Sam Dietch

Models featured: Melissa, Essence 

© Claudine Fernandez portfolio 2020