Visual identity refresh for womenswear brand Tanya Taylor after a 2021 brand re-positioning strategy.
WHAT I DELIVERED
Digital & Web
Creative Director: Tyler Rose
Tanya Taylor is a NYC-based contemporary fashion brand known for bringing confidence and joy to women’s lives through the artful use of color and hand-painted prints.
I aimed to refresh all elements of the brand identity and to design sustainable packaging that can grow with the business. The result is a flexible visual system that feels aspirational yet personal, appealing to our existing customer as well as the business' newly identified audience.
Web + Mobile
I wanted to take the learnings from our current Shopify template website to improve upon the user journey and align with the new visual system for the brand.
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