Tanya Taylor

Visual identity refresh for womenswear brand Tanya Taylor after a 2021 brand re-positioning strategy.​

WHAT I DELIVERED

Brand Identity

Art Direction

Packaging Design

Digital & Web

Paid Advertising

Visual Merchandising

Print Design

Presentation Design

CREDITS

Creative Director: Tyler Rose

YEAR

2021

Tanya Taylor is a NYC-based contemporary fashion brand known for bringing confidence and joy to women’s lives through the artful use of color and hand-painted prints. 

I aimed to refresh all elements of the brand identity and to design sustainable packaging that can grow with the business. The result is a flexible visual system that feels aspirational yet personal, appealing to our existing customer as well as the business' newly identified audience. 

HERO copy 2.png
Fall 2021 Hero.png
New Arrivals Mobile.png

Web + Mobile

I wanted to take the learnings from our current Shopify template website to improve upon the user journey and align with the new visual system for the brand. 

Black Edition

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