editorial + social still life
Tanya's collections are always designed in a very personal, emotional way. She is inspired by her surroundings, or her fantasies, and goes from there.
Oftentimes it is a struggle to communicate that spirit to our customer without being explicit through copywriting. It was important that imagery articulated the brand ethos and collection's inspirations immediately, rather than after reading a social caption or email marketing push. To bridge this gap in our content, I decided develop upon our still life imagery so they may be paired with editorial imagery in thoughtful ways, or used as stand-alone images.