Creative Strategy, Influencer Casting, Creative Production
French cult-classic eyewear brand Vuarnet launching for the first time in the United States with a two-tiered influencer campaign. I led Reflex Group’s two-tiered influencer marketing campaign for French sunglass brand Vuarnet in the United States. I assisted in securing three macro influencers as brand ambassadors to engage a young, urban, and diverse audience in the United States. This produced video and image assets for the brand to use on their social and eCommerce platforms. Throughout the breadth of the campaign, I seeded and activated nearly a hundred micro influencers on a seeding basis to create content and generate authentic conversations in the US.
Creative Direction, Iason Sarris