Art Direction + Photography
Pajama Capsule: editorial
Art Direction + Prop Styling + Photography: me
Copy: Emily King
For the holiday season, the Marketing Team decided to up-cycle excess fabric to create limited-edition pajama sets. We collectively branded the series as R+R (remixed + restitched).
To promote the pajamas, we wanted something short, sweet, and humorous that reflected the enthusiasm the brand had in actualizing its dream of up-cycling fabric into products.