An Instagram Holiday exclusive: Paintbox Nails x Tanya Taylor
For Instagram's rollout of Holiday Exclusives, Tanya Taylor partnered with Paintbox Nails to produce a nail set collection that worked alongside the Resort 22 collection.
I came up with the design concept and produced the artwork files for this collaboration's packaging design. I aimed to tease the color palette of the nail polish colors through a subtle, artful marbled painted effect. I also worked with our photographer and marketing team to ensure the image art direction was on-brand and true to the aesthetic of the box direction.
Brand IdentityArt Direction
Marketing, Emily King
Photographer, Lian Najarian