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An Instagram Holiday exclusive: Paintbox Nails x Tanya Taylor 

 

For Instagram's rollout of Holiday Exclusives, Tanya Taylor partnered with Paintbox Nails to produce a nail set collection that worked alongside the Resort 22 collection. 

 

I came up with the design concept and produced the artwork files for this collaboration's packaging design. I aimed to tease the color palette of the nail polish colors through a subtle, artful marbled painted effect. I also worked with our photographer and marketing team to ensure the image art direction was on-brand and true to the aesthetic of the box direction. 

SERVICE

Brand IdentityArt Direction
Packaging Design

CREDITS

Marketing, Emily King

Photographer, Lian Najarian