WHAT I DELIVERED
FOOSHOO, by Sofia Maspons, is a Miami-based studio focused on organic, playful ceramics handcrafted in her apartment. Sofia loves injecting her sense of humor (and dog Fushi) in all aspects of her customer experience.
I created a brand identity that leveraged FOOSHOO’s unique handmade product that is characterized by organic, odd shapes as well as Sofia’s personality. I wanted it to feel youthful, colorful, with room for expansion when her product offerings grow in future.