Tanya Taylor

brand identity

Tanya Taylor is known for bold prints, size-inclusive styles, and a playful personality. In 2021 a new brand re-positioning strategy called for a return to the contemporary fashion space while maintaining its commercial goals.

Through brainstorming with Tanya and her Design Director, Tyler, I streamlined Art Direction and graphic design, defining and presenting the company's new brand identity. 

I ensured packaging design was all recyclable.

Art Direction, Graphic Design