A brand for women who love color and like to have fun.
Tanya Taylor is a NYC-based contemporary fashion brand known for bringing confidence and joy to women’s lives through the artful use of color. I designed the brand's flexible visual identity system to be aspirational while still having a personal and friendly feel. My aim was for the identity to feel fresh yet timeless so it can grow with the business without alienating its existing loyal customer.
More practically I designed the packaging to be sustainable (100% recyclable) and lightweight to reduce shipping fees. Image Art Direction focuses on clean crisp backdrops and light to let the product shine.
Digital & Web
Creative Director, Tyler Rose
Photographer, Sam Deitch