An Instagram Holiday exclusive: Paintbox Nails x Tanya Taylor
For Instagram's rollout of Holiday Exclusives, Tanya Taylor partnered with Paintbox Nails to produce a nail set collection that worked alongside the Resort 22 collection.
I came up with the design concept and produced the artwork files for this collaboration's packaging design. I aimed to tease the color palette of the nail polish colors through a subtle, artful marbled painted effect. I also worked with our photographer and marketing team to ensure the image art direction was on-brand and true to the aesthetic of the box direction.
Service
Art Direction
Packaging Design
Credits
Photography, Lian Najarian
Former sailor turned designer specializing in branding, digital experiences, packaging design, art direction and marketing collateral.
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